Unleashing the Extraordinary
Traditional brands achieve new levels of excellence
Our journey commenced in Germany as a small online retail team. Over the course of 10 years, we experienced rapid growth, expanding our network to include over 200 brands. Throughout this time, meaningful relationships were established with our partners. As we curated a vast portfolio, we discerned the distinctions among individual knife manufacturers. Consequently, we made the decision to bring together the top manufacturers under stringent selection criteria. In addition to the well-known major manufacturers, known as global players, there are numerous other manufacturers that are just as deserving of the spotlight. Our portfolio is carefully curated, featuring only manufacturers that meet rigorous standards. Emphasizing products from time-honored brands, we conduct thorough research on materials and production processes.
Our primary objective is to offer you, as a customer, an exceptional assortment of cutting-edge tools at affordable prices, while ensuring that quality becomes standard. Drawing on our extensive industry expertise and robust partnerships with brand owners, we have access to a diverse array of products. Transparency, honesty, and sustainability serve as the cornerstones of our mission.
Transparency
Trust
Sustainability
FAQs
The concept behind Prime Selection is to support traditional manufacturers in their digital transformation efforts. We’ve introduced a label where we carefully curate the flagship products of these manufacturers and present them in a modern and engaging manner.
Prime Selection is a registered trademark in Europe and is currently being registered in the USA as well. However, we do not consider Prime Selection as a conventional brand that sells its own products. Instead, we distribute the products under the original manufacturer’s brand name to preserve their identity.
Since we collaborate with traditional manufacturers and do not limit ourselves to a specific country, our products may originate from various countries. You can always find the origin information on the manufacturer’s page of our website.
The answer is no. We only welcome manufacturers who produce high-quality products and align with our values. We do not endorse products where, for example, the distribution is handled by a German manufacturer but the product itself originates from the Far East. Our label represents the highest standards of quality and trustworthiness.
Every purchase with us guarantees material savings in packaging, leading to an environmentally friendly and resource-conscious choice for your shopping needs. We conduct quality checks and provide full transparency. You can rest assured of receiving a top-notch product without the need for time-consuming research. We’ve already done the research for you.
We are 100% committed to every manufacturer in our label and place significant emphasis on quality and manufacturing processes. Through thorough research, we gain insight into whether the basic requirements are met. We provide full transparency as a hallmark of quality and the opportunity to always connect with us.
Absolutely! We are especially interested in product testers and influencers who genuinely want to showcase our products and have an eye for quality. When you introduce our products to your community, you will also benefit from the sales. Just get in touch with us.